Augmented reality is one of the emerging technologies that are part of our daily life. You might think, what is augmented reality? And when I am interacting with it? So what is it?

These questions might be confusing, but the answer is really simple. Augmented reality is an interactive experience of a real-world environment.

Let me explain it to you with an example. Have you ever used any camera apps? Where you can change the shape of your face or any object which is in focus. That’s augmented reality. And now you know that you are very familiar with AR as you use social media apps–Instagram, Facebook, Snapchat, etc. These apps provide a wide range of options to engage with AR tech.

Is augmented reality possible?

Yes, with the help of digital devices. In the current era, mobile devices are not luxury anymore, every other person owns a digital device.

So, what’s the use of augmented reality? It enhances the real world with digital devices–visually, auditory, and haptically. The combination of the real-world and digital world leads to experiencing things in the best possible way. Usually, it is not possible to do things that you can’t interact with physically. But augmented reality transforms the real-life environment which helps improve upcoming situations, increase productivity, better problem solving, etc. 

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There are many types of AR–Projection type, Location type, Outlining type, and Superimposition type.

The projection-based AR helps the user project the 3d visuals around their physical space. The location-based AR is well-known to everyone. It helps the user find a specific location. With the help of digital device features like GPS, camera, and accelerometer. As the name suggests the outlining ar helps the user outline their physical space. It helps the user to outline two separate objects or identify specific boundaries. Superimposition AR can change the view of the user with enhanced information. It adds more information or features to the original view.

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AR and VR often create confusion in people’s minds. VR creates a 3D world experience, whereas AR uses and enhances the real world. While using AR, the user is aware of their surroundings. Most VR technologies separate the user from their surroundings.

Augmented reality is rapidly taking over marketing. It’s the future of marketing. It is transforming the ways of marketing. Ikea mobile app is the best example. the way it helps the users interact with products even before they are bought. It creates a good experience and helps customers buy better.

Tech giants like Apple AR and Microsoft AR are already in tough competition with each other. Though, the use of AR is quite expensive. The rapid improvement in the technology will reduce its cost soon.  

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AR tech is all set to transform our lives. It is not limited to taking pictures with weird filters. It will change the way we travel, shop, educate, etc. 

Don’t forget the time when ‘Pokemon Go’ was launched and people went crazy to catch pokemons everywhere. It happened because of AR and its availability on a large scale. 

2022 awaits new opportunities in the technology world. And it’s all set to astonish us.